The Phoenixville’s Wastewater Treatment Plant shows off their new brand in the form of a traffic-stopping mural on the front of the PXVNEO building.
VFC developed branding and promotions for PXVNEO, the first municipal treatment plant in North America to use the hydrothermal carbonization (HTC) process to treat the community’s wastewater.
Wasting no opportunity to involve the community in its ongoing progress, the Borough of Phoenixville, Pennsylvania invited a group of students from a local art camp to help install a lively new mural on the wall of the massive building that will house PXVNEO.
“This project is really about the future and what better way to underscore that than involving the next generation of citizens in the process?” asked Borough Manager Jean Krack.
”We were excited to involve the kids in such a high-profile project as part of our summer programming…It was a unique opportunity and one that they’ll remember collaborating on.
Sean HalloranBarnstone Arts for Kids’ Executive Director
Krack had the idea of inviting local children to paint the PXVNEO identity, developed by VFC earlier this year, on the front of the building located at 17 Second Avenue. The nonprofit, Barnstone Arts for Kids worked with VFC to plan, organize and paint the project.
“We were excited to involve the kids in such a high-profile project as part of our summer programming,” said Sean Halloran, Barnstone Arts for Kids’ Executive Director. “It was a unique opportunity and one that they’ll remember collaborating on.”
Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
