Illustrative Logos Outperform the Competition
Words take more time to absorb and connect.
Think of Mack Trucks’ bull dog, the Nike swoosh, and McDonald’s golden arches…these are brand devices—iconic glyphs—that define the offering as much as the name. There are thousands of brands you can recognize without involving a letter or a word. Now, most of those are the result of millions of dollars spent in market but, with a memorable glyph and a solid marketing plan, your brand can start to earn recognition and respect as well.
It takes longer for your targets to read a phrase—the company’s name—than it does to take in an illustration.
It takes longer for your targets to read a phrase—the company’s name—than it does to take in an illustration. And images, especially well executed illustrations—have an effect on the brain that words just can’t achieve. A well-designed glyph can speak to a consumer’s motivation, connect to a customer’s empathy, or align with a buyer’s emotions.
No matter the size of the client, VFC always delivers big company brand management to the plan. Below are several examples of brand glyphs that have been enhanced—in style and in the marketing plan to—either now or as the brand evolves, stand alone as a representation of the brand.
Phoenixville Public Library
West Vincent Township
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
