Product Branding Ninjas
When it comes to developing an image of strength and permanence that resonates with the target audience– whether it’s consumer retail product or specialized business to business equipment– VFC has the full service chops that propel client vision into the stratosphere. From naming and identity, to support marketing, VFC preps a brand toolbox that allows the product to instantly compete.
NAMING AND BRANDING
VFC collaborated with our client J-Tech Highway Safety to understand their latest innovation, a truck attachment that removes dangerous debris from roadways quickly and efficiently. It’s like a snow plow but we’re talking castaway tires, chunks of metal and and other heavy detritus making travel unsafe. After research and evaluation, VFC presented several name options with visual identities and the client chose LaneBlade to go to market.
SALES COLLATERAL
As a new market entrant, LaneBlade needs to be presented with an exciting sense of style while promoting the product’s value proposition. What the product does is pretty basic, communicating why it is a necessity is more complex and requires speaking to the motivations of the target buyers with clear, concise features and benefits.
VIDEO
From full on scripting, production and direction to working to improve client supplied assets as shown here, VFC video development capabilities are agile and affordable. We produce video assets that accomplish specific objectives– like launching a brand new product innovation– without blowing marketing budgets.
ONLINE PROMOTIONS
It is easier to position J-Tech’s LaneBlade with video showcasing the product’s effectiveness, efficiency and value and a powerful landing page that combines video with features and benefits– along with a PR and social campaign– helped to launch our client’s latest innovation in making roadways safer workplaces.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
