Institutional Branding That Roars

Owen J. Roberts School District takes striving for excellence seriously.

Owen J. Roberts School District

Chester County, PA

It’s rare that a public school district has the vision and foresight to standardize the organizational brand. Private schools make the effort, but public school districts have a lot of moving parts—hundreds of students and dozens of clubs using the identity—and few resources to guide or police.

As the Wildcat is the most popular high school and collegiate mascot, VFC undertook serious competitive research prior to presenting concepts and working through iterations with the District’s superintendent. The identity system that VFC developed for the Owen J. Roberts School District in Pottstown, Pennsylvania includes sections for different levels of communications.

The result was an original and uniquely powerful logo, flexible in its usability and an appropriate mascot for boys’ and girls’ teams and clubs. The definition of standardized typography and colors ensured that all points of contact would be consistently excellent…a blueprint for professionalism and competitiveness.

Elements

Strategic Planning
District & Scholastic Athletics Identity System
Brand Standards
Illustration
Apparel & Premiums

Scholastic and Collegiate Logos and Branding

When an organization like a large school district wants to communicate a world-class effort and a culture of excellence, consistent branding across all points of communication is a calculated first step.

With the adoption of a singular logotype, tagline and style guide defining very specific colors and typography, all teams and organizations can competently support one another while contributing to the gestalt success of a buttoned-up District image. Developing communications can be done ad hoc, by divergent groups and individuals…variations on the theme can brand each team, club, organization and school individually while presenting an attractive and compelling unified front to the public.

”VFC was instrumental in collaborating to establish OJR’s Reaching New Heights plan that will help us achieve our goal of becoming a 21st century world-class school district. VFC’s excellent design and execution of a detailed, organized, thoughtful and compelling identity system goes a long way toward taking us from good to great.
Dr. Joel T. DiBartolomeoSuperintendent (2009-2011)