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Strategic development of an iconic character can make a boring brand fun and create a sense of personality necessary to secure a unique position.
VFC branding programs don’t end with the development of a name, identity, logo and standards and one unique application has become a specialty for the creative firm that loves cycling and outdoor adventure.
A VFC authored creative brief informed the criteria used to undertake a strategic naming exercise for a start-up staffing entity that is a division of the high-level IT consultancy, W Group.