Image, message and presentation… explore VFC’s brand management CASE STUDIES to discover how we proactively partner with clients to reach real objectives.
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Admittedly, VFC is a small agency with small clients. Most of our clients are owner-operated and don’t enjoy the luxury of a board of directors to inject oversight or, in most cases, even an internal marketing department or director.
B2B (business-to-business) marketing is marketing of products or services to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. In contrast, consumer marketing employs messaging that markets directly to the end user. So what’s the difference?
There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines, I always have.