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FRESH NEWS from VFC! From client success stories, studio advancements, marketing analysis, D.I.Y. tips and insights into the continually evolving advertising universe, Virtual Farm Creative presents a BLOG about, for and by small business.
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Marketing vs. Sales

Marketing vs. Sales

Admittedly, VFC is a small agency with small clients. Most of our clients are owner-operated and don’t enjoy the luxury of a board of directors to inject oversight or, in most cases, even an internal marketing department or director.

B2B vs. B2C

B2B vs. B2C

B2B (business-to-business) marketing is marketing of products or services to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. In contrast, consumer marketing employs messaging that markets directly to the end user. So what’s the difference?

Tag Lines: Advertising’s poetry

Tag Lines: Advertising’s poetry

There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines, I always have.