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One of the region’s very best bicycle shops, Bikesport– as famous for their deep knowledge-dropping wrenches as they are their vast product offering across all levels of cycle– is ticking off 25 years in business this year. To celebrate the Montgomery County retailer commissioned VFC to develop a special anniversary identity that could morph into a strong new brand after the confetti was swept up. The results for both efforts are subtle and sophisticated, original, professional and memorable.
It’s being widely reported that Millennials do not like to purchase as their parents and grandparents may have. Is it because they’re thriftier than Gens X and Y or because of something altogether different? Even cursory observation reveals some subtle hints about why Millennials do not spend and those clues could help you market smarter to that group.
New product releases come in all flavors, but Virtual Farm Creative (VFC) always attempts to nuance every possible bit of juice from the first squeeze because, face it, as soon a the product hits the market it’s no longer new. The most successful launch campaigns possess an equal measure of creativity, reach and legs.