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“Beautiful things happen when you distance yourself from negativity.” Ignore the passersby and focus on your mission to succeed.
Campaign branding needs to work with corporate identity to create excitement about a specific movement, event or concept designed to lift up and support the organization’s mission.
Admittedly, VFC is a small agency with small clients. Most of our clients are owner-operated and don’t enjoy the luxury of a board of directors to inject oversight or, in most cases, even an internal marketing department or director.