Constructing a Compelling Identity

Crafting an image that reflects superior craftsmanship.

Dilworth’s Custom Design

Phoenixville, PA

Next to your home, the highest priced item to which most consumers commit is remodeling. And nothing is more important, and potentially more custom to the homeowner as a kitchen and bathrooms. Because of the cost, consumers are careful and weigh many factors in the decision process—work portfolio, length of time in business, employee experience, contractor’s process and how comfortable they are with the “brand.”

For family businesses run with passion and precision for years, crafting a high-demand product, growth comes naturally. Team Dilworth is a collaboration of local brothers that turned their high-end woodworking skills into an appealing offering for regional homeowners.

With a narrow focus on kitchen and bath remodeling in Chester County, Pennsylvania, Dilworth’s Custom Design is an experienced team that partners with their customers to realize beautiful transformations. For thirty years the family has excelled at their craft and made improvements in all processes while operating under an unassuming company identity.

VFC partnered with Dilworth’s Custom Design to streamline their brand and organize resources so that the remodeler could communicate and market professionally as they constructed their custom cabinetry. A strong and professional new logo informed everything from re-energized social media messaging and display ads to crew uniforms and a fleet of work vehicles.

Elements

Strategic Planning
Identity System
Brand Standards
Apparel & Premiums
Collateral & Stationery
Fleet Graphics
PR
Display Advertising
Signage & Environmental Graphics
Social Media Campaigns
Website

Home Improvement Company Design and Branding

Local Small Business Branding and Marketing Support

Local Custom Apparel and Branding for Small Business

A family business that uses the family name has a requirement to represent the heritage with a brand in harmony with the quality of the product, service and values of the people behind it.

Custom remodeling in the style of a Chester County home is rather conservative and traditional but the collaboration between homeowner and Dilworth’s designers and craftsman is creative. The brand needed to strike a balance that communicated excellence and longevity while conveying a level of cleverness–a positionable difference for Dilworth’s Custom Design. Evolving the brand and all marketing support materials from a homegrown logo to a professional and competitive personality with an arsenal of support resources opens up a world of opportunity for Dilworth’s Custom Designs.

”VFC transformed our thirty-year-old image to successfully reflect the quality of our kitchens and baths. The creative team at VFC professionally applied compelling new branding to everything from sales collateral to our work fleet while collaborating on improved customer perceptions and conversions. Its been a fun and exciting process to finally see this company have a cohesive, professional look. VFC makes us look professional.
Daniel DilworthOwner/CEO