Brewery Campaign Development
The Outdoor Enthusiasts’ Choice
Consumer product or service campaigns are multi-vehicle promotional efforts with specific objectives of awareness or conversion. Generally finite in scope, VFC plans each creative effort to achieve maximum results whether that means market penetration, brand awareness or conversions. This campaign, for instance, introduced the brand to new audiences using targeted messaging and affinity positioning.
BRANDING
Campaign branding needs to work with corporate identity to create excitement about a specific movement, event or concept designed to lift up and support the organization’s mission. In this case, a brewery’s cans had been adopted by segments of the outdoor adventuring community and VFC formalized the relationship by calling Sly Fox Beer The Outdoor Enthusiasts’ Choice, and branding the campaign with a clever and unique logo representative of multiple targets.
COLLATERAL
Launching The Outdoor Enthusiasts’ Choice campaign called for significant collaboration between the brand and distributors as well as endemic partners like bike shops, climbing gyms, fly fishing shops and various outfitters. Delivered with a complimentary case of beer, the campaign could disseminate to the targets that frequented those merchants extending the idea that this product was perfect for their clientele.
SOCIAL
Involving actual outdoor enthusiasts was integral to The Outdoor Enthusiasts’ Choice campaign and VFC identified local ambassadors, well known in their specific disciplines—people who we knew supported the brand but were avid runners, cyclists, kayakers, climbers, etc. Scheduled content supported the campaign objective of creating messaging that targets could specifically identify with so that, in the end they’d purchase the product for their own outdoor adventures, creating a conversion.
WEB SITE
All of the content for The Outdoor Enthusiasts’ Choice starts in an organized web presence. A micro-site presents the campaign mission and speaks clearly to the target while showcasing individuals they can identify with, ambassadors known for supporting the brand and their specific outdoor endeavor with passion.
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Backed by years of solid agency experience, VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
