How VFC helped a respected regional firm step into video with confidence, clarity, and human presence.
Wolf Baldwin & Associates has been serving Pennsylvania for more than 50 years. They’re the kind of firm clients stay with for decades—because the attorneys are approachable, trustworthy, and deeply committed to doing right by the people they represent. The problem: none of that lived anywhere on camera.
VFC partnered with the firm to change that.
Building a video presence that matches the firm’s reputation
We set out to create work that reflects what actually makes Wolf Baldwin different: attorneys who explain things clearly, meet clients where they are, and bring decades of practical experience to every case.
The result was a suite of nine integrated practice-area videos and two broadcast commercials, all unified by a consistent tone—direct, experienced, and human.
A library of real, usable content.
Our crew spent two full days on-site interviewing every attorney, capturing B-roll across the office, and shaping narratives that felt true to the firm’s culture.
The firm overview video—in many ways the anchor for the entire series—highlighted what clients value most:
- A team with deep roots in the community
- Straightforward explanations, not legal jargon
- Hands-on guidance through complex issues
- A sense of steady, earned confidence
It’s the kind of messaging that clients feel instantly, because it’s authentic and genuine.
Broadcast-ready commercials that reinforce leadership
Wolf Baldwin’s Workers’ Compensation practice needed its own spotlight. VFC produced two clean, high-impact commercials for regional cable—simple, strong, and focused on what injured workers actually need: experience, protection, and advocacy that holds up under pressure.
Turning outtakes into a social engine
Across two days of shooting, we captured hours of personality—warm moments, humor, candor. Instead of letting those live unseen, VFC organized all outtakes into a structured social library the firm can publish throughout the year.
No stock footage. No canned scripts. Just real attorneys being real people.
A modern presence for a legacy firm
Wolf Baldwin now has a visual identity on video that matches what clients already know:
They’re a firm built on trust, clarity, and long-standing results.
”Working with Virtual Farm Creative was a smooth and easy process from start to finish. They clearly know how to capture the brand and personality of their clients. We are so pleased with the results.
Amy WolfWolf Baldwin Associates
Backed by years of solid agency experience,VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators, photographers, videographers and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
