VFC excels at naming because we don’t “brainstorm” — we engineer.
In a world running out of viable names, VFC’s system, conventions, and deep, deep exploring waaaay outside of any box are what allow brands to stand out without sounding made-up.
Enkrisi began not with a blank page, but with a challenge: a founder building a modern pharmaceutical regulatory consultancy — powered by AI — needed a name that didn’t sound synthetic, trendy, or algorithmically generated. His company exists to simplify one of the most tangled processes in science: getting a drug approved. Fast. Compliantly. Accurately. If the name didn’t land, the story couldn’t either.
At VFC, naming is part art, part science, and entirely rooted in discovery. We analyze the product, the promise, the founder, and the emotional center of the brand before writing a single candidate. The goal is clarity — not cleverness.
During early interviews, a detail surfaced: the founder is Greek, with the initials E.N.
As we dug into regulatory language and linguistic roots, one word aligned perfectly with the mission and the man behind it:
ἔγκρισι — Enkrisi — “approval.”
Not invented. Not forced. True. The exact outcome the company exists to deliver.
The identity system extended the story: a symbol that begins as a knot — the FDA maze — and resolves into clarity. Warm modern tones separate the brand from the cold, clinical category.
Enkrisi proves what VFC’s naming system makes possible: a brand built on meaning, not guesswork — and a name built to last in a world where lasting is rare.
”When it comes to brand building, VFC is a marathoner while most branding partners are sprinters, chasing trends.
Todd PalmerCreative Director, VFC
Backed by years of solid agency experience,VFC is an innovative and energetic team of award-winning copywriters, designers, illustrators, photographers, videographers and programmers prepared to grow your brand and your business. VFC delivers strategic marketing, advertising and public relations campaigns for a diverse roster of clients from a 170-year-old, high-tech renovated farmhouse in the heart of Chester County, Pennsylvania. For more information call 877-GROW ART or visit VFC on the web at www.virtualfarm.com.
