Re-Maid to Reign in the Meat Aisle

Quaker Maid Meats

Reading, PA

Since 1960, Quaker Maid Meats has been a proud Pennsylvania-based producer of frozen beef products, quietly powering a trio of beloved consumer brands: Steak-umm, Philly Gourmet, and Heritage Premium. From their roots as a small family operation to their evolution into a multi-brand meat manufacturer, Quaker Maid has remained focused on delivering consistent quality from freezer to plate.

But while the individual brands each carried weight with consumers, the parent company—Quaker Maid Meats—lacked a clear, cohesive identity of its own. The brand’s public face, particularly online, didn’t reflect the size, scale, or substance of the operation behind the scenes. Nor did it tell the company’s story as a stable employer, a private-label partner, or a heritage-rich business built to last.

That’s where VFC stepped in—with a complete rebrand of the Quaker Maid corporate identity, new messaging, and a web platform built to engage new recruits, support brand partners, and highlight the legacy behind the labels.

The Quaker Maid work came on the heels of several major VFC food and CPG branding engagements, including successful rebrands of Philly Gourmet and Heritage. That project revealed how much Quaker Maid’s legacy DNA—its values, its origin story, its commitment to quality—deserved its own platform, story, and tone.

Through stakeholder interviews and deep brand audits, VFC helped shape a corporate identity that complements, but does not compete with, the visual voices of its sub-brands. The result: a unified mark, elevated narrative, and digital footprint that brings Quaker Maid’s role in American food culture to the forefront.

VFC also developed a fresh tagline—“Quality You Trust. Flavor You Love.”—alongside messaging pillars that highlight product excellence, family ownership, responsible practices, and employee opportunity. A new careers section within the website speaks directly to local job seekers while giving national retailers and partners a clean, credible look at the company’s capabilities and scale.

The new Quaker Maid brand is confident, cohesive, and quietly proud—just like the company itself. And now, the parent brand finally has a voice to match the powerhouse products it produces.