MSW Weitzenkorn’s Labels

Private Label Spirits

The only constant is change

Weitzenkorn’s men’s store—the second oldest in the country—has been a beacon of quality in the Pottstown, Pennsylvania region since 1864, not long after Abraham Weitzenkorn immigrated to America.

The classic clothier will be celebrating their 150th anniversary in style and they’re commemorating the year-long celebration with privately labeled spirits distilled by Pottstown neighbor Manatawny Still Works in packaging designed by Virtual Farm Creative. The labels for the three spirits use understated black and gray suit patterns as a background, the store’s iconic script label and complimentary typography set off by a splash of spot color, not unlike the bow tie that Abraham might have worn while strolling around 19th century Pottstown.