Taste of Phoenixville

Serving up hope for your community
Marketing Collateral
Virtual Farm Creative upped the Good Samaritan Shelter’s game with the advancement of themed collateral to efficiently and effectively promote the non-profit’s largest and most profitable fundraising event. A Taste of Phoenixville features dozens of regional restaurants showcasing their best work, live entertainment and a breathtaking venue in Phoenixville, Pennsylvania. VFC used color and language to create interest and excitement and a series of vehicles to boost sponsorship and attendance including the invention of a new sponsor spiff, A Little Taste where sponsors are privately thanked with a special preview dinner.

Event Documentation
Facilitating professional photography and video of the entire Taste of Phoenixville event yielded a significant amount of content that will allow VFC to promote the event earlier and with more gusto for the next annual. VFC elected to break video vignettes into branded stories that will also help the Good Samaritan Shelter tell all of their different stories to a diverse set of audiences. From potential sponsors to volunteers to potential residents, the video productions will go a long way to helping the shelter realize its mission of proactively addressing the issues of homelessness in the community.