Pottstown, Pennsylvania, like a lot of towns that boomed up until a certain point in recent history, is looking to bounce back. VFC’s creative director was part of a think tank that brainstormed ideas that could contribute to rebirth or, at the very least, get people excited about the town again.
In our part of the world, we have an enviable problem. With seven environmentally focused conservation initiatives in Pennsylvania, how does one stand out?
For Schuylkill Highlands, Virtual Farm Creative conceived a friendly, simplified website that speaks to the needs of two separate audiences: visitors and partners.
Two delicious businesses… the same, but different.
The Wooden Spoon Bakery & Café and Julie Zlogar Catering already have a devoted clientele. What Chef Zlogar lacked was a cohesive brand that identified her two businesses in a way that captured the experience of eating her very special food.
When VFC started working with our friend and neighbor, insurance broker Chris Konell, we created a brand that included a logo, tagline and alternative web address, all of which created the basis for a unique personality. Friendly icons and an original color palette has helped Konell Insurance develop a memorable brand position and this latest iteration of the website featuring back end content management and an integrated blog is no exception.