Pottstown, Pennsylvania, like a lot of towns that boomed up until a certain point in recent history, is looking to bounce back. VFC’s creative director was part of a think tank that brainstormed ideas that could contribute to rebirth or, at the very least, get people excited about the town again.
Some categories are slower than others to modernize and adopt stylized branding. For years machine shops operated with outside salesmen, business cards with raised lettering and handshake deals. In 2015, one progressive group made the deacon to partner with VFC, overhaul their corporate identity and enact a system of engaging new and existing customers.