We’ve made significant dent… a good thing for us, our clients and the environment but something you don’t want to hear if your a taxi cab company.
My firm gets the call almost weekly – “Hello, my company needs a website and some revised marketing materials. Can you tell me how much it will cost?” Clearly these inquiring minds are just kicking tires– not to mention diverting resources away from current client work.
Being a client can be one of the toughest jobs in the marketing communications world. Those of us who have been there before know the terrain pretty well. It’s one fraught with dangers at every turn. Knowing how to navigate through the political, philosophical and attitudinal pitfalls can mean the difference between building a successful client/agency relationship and failing at this critical marriage of the two key players in the field.