Secrets Revealed!

Secrets Revealed!

Being a client can be one of the toughest jobs in the marketing communications world. Those of us who have been there before know the terrain pretty well. It’s one fraught with dangers at every turn. Knowing how to navigate through the political, philosophical and attitudinal pitfalls can mean the difference between building a successful client/agency relationship and failing at this critical marriage of the two key players in the field.