At least once a day we’re introduced, praised or otherwise mentioned as a client’s “graphic designer.” In every single client relationship VFC brings more to the table than design and although VFC excels in graphic design, our capabilities are abundantly greater and range to include:
When you boil it down, we like to say that…
VFC works hard to understand our clients’ businesses and their offerings and we help them to effectively and professionally communicate their mission and value to various audiences with different motivations to ultimately reach specific objectives like increased exposure, visitation and sales.
VFC is focused on strategy… We don’t just whip up some words and say, “here’s your new tag line,” like those newer competitors of ours might. Instead, we undertake actual competitive research, trend studies and market testing to present options within them VFC criteria that will perform for the brand.
Over the years VFC has developed dozens of catalog strategies and produced hundreds of catalog layouts for regional manufacturers and distributors. The process involves examining the target audience, market nuances and catalog trends that are effective for other marketers.