Programs that have gone on as long as ten years without care and feeding can, quite expectedly, start to wither on the vine. In a perfect world, brands would touch all of their campaigns and programs at least annually to make adjustments that help them better connect with the target audience.
So many LGBT identities employ rainbow themes, it was our intent to get noticed in that sea of color with shades of a hue that can be considered masculine or feminine with hard edges that represent individual identities and overlapping that connotes community.
When a bank has been around and been successful for more than 100 years in the same community, their marketing can become pretty static. VFC is working with the century-old Phoenixville Federal Bank & Trust to define a more dynamic personality while sharpening messaging to be more meaningful and memorable.
It’s being widely reported that Millennials do not like to purchase as their parents and grandparents may have. Is it because they’re thriftier than Gens X and Y or because of something altogether different? Even cursory observation reveals some subtle hints about why Millennials do not spend and those clues could help you market smarter to that group.
A new eatery in the back corner of a center that includes a sea of competition needed a way to break out and get noticed. VFC collaborated with the owners of the clever and creative Rapidough Pizza Pies in Collegeville, Pennsylvania, to plan a party that would would bring people out and get them talking.
VFC specializes in bringing smart growth solutions to the SMB sector. Just like large corporations, small and medium business can be strategic, creative, position and target. They can do everything a Fortune 500 company can do, and more, with planning.
VFC develops objectives, marketing plans and creative briefs for our clients with the goal of reaching specific targets but it’s important that clients understand their targets and their motivations.