One of the region’s very best bicycle shops, Bikesport– as famous for their deep knowledge-dropping wrenches as they are their vast product offering across all levels of cycle– is ticking off 25 years in business this year. To celebrate the Montgomery County retailer commissioned VFC to develop a special anniversary identity that could morph into a strong new brand after the confetti was swept up. The results for both efforts are subtle and sophisticated, original, professional and memorable.
Over the years VFC has developed dozens of catalog strategies and produced hundreds of catalog layouts for regional manufacturers and distributors. The process involves examining the target audience, market nuances and catalog trends that are effective for other marketers.