Some categories are slower than others to modernize and adopt stylized branding. For years machine shops operated with outside salesmen, business cards with raised lettering and handshake deals. In 2015, one progressive group made the deacon to partner with VFC, overhaul their corporate identity and enact a system of engaging new and existing customers.
An existing offering for more than forty years, Stainless Plate Products specializes in cutting and fabricating parts from huge sheets of thick stainless steel. VFC modernized the corporate identity with streamlined typography that says manufacturing while developing a glyph that illustrates the relationship between customer and service and represents the products that SPP makes from stainless steel plate.