Branding a Borough

Branding a Borough

The symbolism behind Phoenixville Pennsylvania’s Gay Street bridge deconstruction couldn’t be more prophetic. As the Borough of Phoenixville undergoes a positive metamorphosis, the deteriorating span connecting one of the main north-south arteries to the historic borough is being demolished and will be replaced by a stronger, more reliable bridge. Now, during deteriorating economic times the borough requires everyone involved in Phoenixville’s renaissance to assume the role of bridge builder.

Paving the way for a better branded borough

Paving the way for a better branded borough

It’s official! Bridge Street in the borough of Phoenixville, Pennsylvania has been freshly paved and the town is wearing a tux, or at least a cummerbund. Whatever the metaphor, Phoenixville is starting to dress itself up signifying that it is officially in the throes of a long-awaited revitalization.