A vintage marketing story uncorks uncommon thinking

A vintage marketing story uncorks uncommon thinking

For the second year in a row, my family rented a cottage on Keuka Lake, one of New York State’s beautiful Finger Lakes. Carved deep by Ice Age glaciers that left behind vast amounts of melted water and an altered geology that is suitable, if not ideal, for vinifera, Keuka Lake is a hidden treasure for wine and outdoor enthusiasts. Grape growing around the Finger Lakes has produced a viticultural region and a cast of characters each with personalities all their own.