VFC’s Five Rs for Brand Management

VFC’s Five Rs for Brand Management

The earliest educators simplified their goal with discipline-deprecating humor that really got to the core of the matter and was easy for generations of students, parents and teachers to laugh at and remember. The three Rs were essentially what school was always all about and, even though art, music and fitness are occasional electives, reading, riting and rithmetic have always been the core of the educational mission.

Don’t dismiss forks in the road

Don’t dismiss forks in the road

Here’s an idea– stop thinking about your business opportunities in absolutes.

We recently had a client relay this exact quote to us: “No one ever went to a restaurant because they saw a print ad.”

There are a lot of things wrong with this statement but, perhaps most importantly, it’s the dismissal of a proven medium based upon some negative past experiences that the client had.

Targets Getting Tougher to Touch?

Targets Getting Tougher to Touch?

Hello fans of innovative marketing! The economy is suspect, postage is sky high and fuel prices are nearly double what they were this time two years ago! That’s affecting everything from production to postage, making direct mail less desirable every day. What’s a company gotta do to reach the consumer?

Belated gifts to make next year’s holidays hotter.

Belated gifts to make next year’s holidays hotter.

Warm up your seasonal business! It’s not just your business region that gets slower than a sled on pavement around this time of year. Business everywhere starts tailing off as employees tip the scale of professional productivity in favor of personal proclivities.