Veracity’s tipping point

Veracity’s tipping point

Every communications professional makes mistakes. Errors are an unavoidable part of the communications process and, no matter how careful one is, from time to time a mistake will manifest itself when it’s too late to rectify… like a zit revealed as your prom date rings the doorbell.

GRAMMAR TIME: Alot vs A lot

GRAMMAR TIME: Alot vs A lot

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else—say, that bacon-flavored milkshake or intelligence shattering reality TV.

GRAMMAR TIME: Affect vs. Effect

GRAMMAR TIME: Affect vs. Effect

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else— like say, the Bacon Sundae. All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.

GRAMMAR TIME: Lose vs. Loose

GRAMMAR TIME: Lose vs. Loose

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else— like say, the Bacon Sundae. All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.

There are a lot of things wrong with this statement but, perhaps most importantly, it’s the dismissal of a proven medium based upon some negative past experiences that the client had.

GRAMMAR TIME: To, Too, Two, Tutu

GRAMMAR TIME: To, Too, Two, Tutu

All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.