Hello fans of innovative marketing! The economy is suspect, postage is sky high and fuel prices are nearly double what they were this time two years ago! That’s affecting everything from production to postage, making direct mail less desirable every day. What’s a company gotta do to reach the consumer?
Everyone hates telemarketers. So much so, that, in 2003 the Federal Trade Commission (FTC) created the National Do Not Call Registry. Similarly, mailboxes up and down the Route 422 corridor are bursting with mail that people don’t want. Now, in the digital age, fortunes are being made by proposing the elimination of stuff we don’t want in our email inbox.