One of the region’s very best bicycle shops, Bikesport– as famous for their deep knowledge-dropping wrenches as they are their vast product offering across all levels of cycle– is ticking off 25 years in business this year. To celebrate the Montgomery County retailer commissioned VFC to develop a special anniversary identity that could morph into a strong new brand after the confetti was swept up. The results for both efforts are subtle and sophisticated, original, professional and memorable.
Although we admire powerful advertising in all of its incarnations, VFC realized more than 15 years ago, that we’re not developing super bowl ads for our roster of clients. Mostly B to B clients with a defined geographic universe, VFC clients’ potential customers have a narrow bandwidth and effective messaging is a clever combination of an eye catching hook and a quick explanation of value and benefit.