Tag Lines: Advertising’s poetry

Tag Lines: Advertising’s poetry

There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines, I always have.

GRAMMAR TIME: Affect vs. Effect

GRAMMAR TIME: Affect vs. Effect

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else— like say, the Bacon Sundae. All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.

GRAMMAR TIME: Lose vs. Loose

GRAMMAR TIME: Lose vs. Loose

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else— like say, the Bacon Sundae. All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.

There are a lot of things wrong with this statement but, perhaps most importantly, it’s the dismissal of a proven medium based upon some negative past experiences that the client had.

Social Media Report

Social Media Report

Social media doesn’t work in the same way that websites without Search Engine Optimization don’t work. In the early days of the Internet, every business had a site but few took all of the steps necessary to properly deliver it to the entire World Wide Web.

Creating the Perfect Name: Six Steps to Success

Creating the Perfect Name: Six Steps to Success

Creating the Perfect Name. Company, product line, service offering and product nomenclature is a VFC specialty!

The Crop: Fall 2011

The Crop: Fall 2011

Mind blending experiences, compelling new web presences, and big brand exterior graphics for a small business.

VFC’s Small Business Package

VFC’s Small Business Package

Corporate Identity 1 Internet Presence 2 Stationery Package 3 Professional Logo Competitive Tag Line Style Standards Brand Assets Domain Registration & Setup Content Development 4 Page Website Search Submission   Business Card Letterhead Envelope 250 of Each 1-Includes concept and three iterations per project. 2 Enhanced web features additional. 3-Includes one lot of each Visit VIRTUALFARM.COM […]

GRAMMAR TIME: Your, You’re, Yore

GRAMMAR TIME: Your, You’re, Yore

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else—say, that sandwich from Kentucky Fried Chicken that uses two pieces of chicken instead of rolls, or the failure of certain adolescents to wear belts causing their oversized jeans to reveal an excessive proportion of their designer boxer shorts or Lady Gaga.

Knock ’em out with punchy ad copy

Knock ’em out with punchy ad copy

Often overlooked in the scheme of marketing development or relegated to an afterthought– copy writing is an important detail that should include as much planning and strategy as the rest of your marketing platform.