Veracity’s tipping point

Veracity’s tipping point

Every communications professional makes mistakes. Errors are an unavoidable part of the communications process and, no matter how careful one is, from time to time a mistake will manifest itself when it’s too late to rectify… like a zit revealed as your prom date rings the doorbell.

You can do it! But can you do it effectively?

You can do it! But can you do it effectively?

What would have never been acceptable as even satisfactory marketing—let alone, excellent—is contributing to the lowering of the global business communications curve, and this includes public relations. Lackluster writing, misspellings, poor grammar and bad design portrays an inferior product or service but it has become acceptable, to a large extent, by the businesses creating it and consumers consuming it.