Punching up a distributor’s product catalog!

Punching up a distributor’s product catalog!

This is the first year that Laxzilla has mad a conscious effort to not include the entire inventory but, instead, to showcase featured and new product more desirably and proactively promote the wider selection available on their VFC developed web site!

Rabbit Season, Duck Season, Rabbit Season… Catalog Season!

Rabbit Season, Duck Season, Rabbit Season… Catalog Season!

Over the years VFC has developed dozens of catalog strategies and produced hundreds of catalog layouts for regional manufacturers and distributors. The process involves examining the target audience, market nuances and catalog trends that are effective for other marketers.