Email Marketing

Email Marketing

Nothing is working better than strategic email blasts.
Stop monkeying around. If you have a small business, you absolutely, positively have got to be marketing smarter with email.

But that’s easier said than done, right? It takes time and talent, or the resources, to retain a talented agency partner to create your email campaigns.

If you do elect to go the DIY route, there are some facts that our agency would like you to consider—even if you’re already managing your company’s email marketing, you might find value in adjusting your process or product.

M-to-M: The Science of Marketing to Millennials

M-to-M: The Science of Marketing to Millennials

It’s being widely reported that Millennials do not like to purchase as their parents and grandparents may have. Is it because they’re thriftier than Gens X and Y or because of something altogether different? Even cursory observation reveals some subtle hints about why Millennials do not spend and those clues could help you market smarter to that group.

Don’t dismiss forks in the road

Don’t dismiss forks in the road

Here’s an idea– stop thinking about your business opportunities in absolutes.

We recently had a client relay this exact quote to us: “No one ever went to a restaurant because they saw a print ad.”

There are a lot of things wrong with this statement but, perhaps most importantly, it’s the dismissal of a proven medium based upon some negative past experiences that the client had.