New Look, Same Attitude
Recently, VFC collaborated with The Lewis Group, headquartered in Royersford, PA on a buttoned-up brand image. Lewis Environmental, a market leader in the environmental contracting industry since 1996, is continually evolving their offerings and last year, rolled out Lewis Property Services as a support division to fulfill property maintenance requests from Lewis Environmental clients who required the same level of quality and dependability. Most recently the administrative team directing Lewis Environmental and Lewis Property Services identified another capability that aligned with market needs and started Lewis Development.
VFC executed strategic rebranding to organize the three powerful, but specialized, offerings: Lewis Environmental, Lewis Property Services and Lewis Development. The collaborative effort has yielded The Lewis Group brand— a collective of affiliate service companies all committed to offering superior solutions to commercial properties, including sophisticated environmental solutions, property management services and development opportunities.
"The parent brand will allow us the opportunity to effectively market as one voice," says Rick Lewis, president and CEO of The Lewis Group.
Together the system of brands is logically organized and will serve The Lewis Group of companies as they refresh messaging and enter new markets. The rebrand included definition of company missions, divisional tag lines and a comprehensive style guide.
"The redesigned Lewis Group logos showcase a fresh look for the company and communicate a modern, organized and capable group of companies," adds Lewis. "We knew we needed branding that matched our offering and now we have it."
VFC will continue to support the Lewis Group and the divisional offerings as agency of record in ongoing brand management efforts including website development, social media management and the strategic support of corporate communications.