Putting a good face on Retail
Customizing the First Point of Contact
Everyone knows that a website makes the first impression for your brand online but, in the real world, a brick and mortar retail establishment’s face or first point of contact with potential customers is a sign. It’s true, a sign is the real face of a retail offering and, beyond way-finding, helps consumers form an immediate opinion about your brand.
It’s frustrating to us when businesses skimp on logo design and signage because that’s the name that you give your baby… it’s what the world will know them by. Still, VFC is continually offering affordable solutions to effectively explode brand personality in the form of original, custom signage that starts the conversation about the brand.