It’s encouraging when a small business understands the value of strong, consistent branding and makes the investment. Story’s Garage looks (to the potential customer) more professional and caring than the competition.
The iconic, monolithic, stencilesque Saab is a nod to this small automotive repair shop’s origins while the artful flair and solid base imply confidence with solid foundation that consumers can trust.
For this brand management application VFC applied the corporate identity standards to signage and the exterior design of the shop that was refurbished to compliment branding.
This simple Internet presence is efficient and effective in branding Story’s Garage while clearly communicating the ‘story,’ the offering and all of the vital statistics.