Riddell Lacrosse
Lacrosse division of one of the best brands in all of athletics, Riddell is the manufacturer of the Revolution™ air-fit helmet as well as a line of revolutionary protective equipment.
The display advertising campaign for Riddell’s entry into the lacrosse market positioned the manufacturer as a solid alternative against some entrenched competitors, while the Shamrock brand was enhanced as a leader in the female market.
Custom studio and location photography highlighted the annual product catalog for Shamrock Lacrosse, an older brand attempting to revitalize itself, by creating a niche in the women’s market and a personality that reflects value and experience.
Not only did VFC photograph and execute the post production for all of Riddell’s equipment for display in their catalogs, display ads and websites, but as the official supplier to the U.S. Men’s team, Riddell also asked VFC to design the team helmet.
VFC strategized economical methods of producing packaging for a fragmented Shamrock line while working with offshore manufacturers on issues of quality control and consistency. This project included product design as well as developing Asian standards.
The Shamrock Lacrosse Internet presence is an exercise in simplicity — developed to allow the corporate color to support photography and to allow the product to speak for itself in a site focused sharply on dealers and distributors.
Also aimed at dealers and distributors, the Riddell Lacrosse website is a showcase of higher-end product with higher price points. Stylized views of product and action shots with professional players made the Riddell website a strong market entrant.
