Rapidough Pizza Pies
Everyone loves pizza and every pizza shop claims to be the best, but Rapidough Pizza Pies, in West Chester, PA, ups the ante with fresh, fast food made with healthy, local farm-sourced ingredients presented in less time than a typical fast food order. Sleek and modern, customers build their pies, salads and calzones in a custom, state-of-the-art application on one of a bank of tablets in the front of the house. Rapidough Pizza Pies is better than fast and you can trust the crust that’s always cooked to perfection!
VFC augmented an existing corporate identity to apply meaning and personality, while strategizing usage, color and typography that informed brand standards and a style guide for the truly unique pizza offering, Rapidough Pizza Pies.
We always advocate allowing the product or service to speak for itself whenever possible. And, when the offer is as visually delicious as Rapidough Pizza Pies, massive photographic images become real traffic stoppers with a subtle marketing hit. VFC was instrumental in using the interior and exterior of this one-of-a-kind shop to develop a compelling personality for the brand.
After developing solid marketing statements and positioning points, VFC collaborated on an apparel system that included levels of team uniforms, retail merchandise and event giveaways that blasted campaign messaging for Rapidough Pizza Pies.
Startups can really move the needle by employing a strategic plan to their social networking efforts. With objectives of follower building, engagement and conversion, VFC increased Rapidough Pizza Pies’ social media exposure by over 500% on Facebook, Twitter and Instagram. An editorial schedule and planned effort allowed us to leverage delicious photography, testimonials, marketing messages and positioning points.
Sometimes the simplest sites are the most complicated to execute. Communicating the simple but unique offering of the unconventional pizza shop required a significant amount of live testing before the perfect responsive site was developed—carefully weighting marketable differences with food offerings displayed accurately on all platforms and devices.