Main Line Financial Advisors
An independent and objective financial services company on the rise, Main Line Financial Advisors services Philadelphia’s northwestern suburbs with cohesive and consistent big picture advising and planning, including retirement plans for small businesses, tax planning and preparation and insurance and legal support.
Competitive and market research created a criteria for the development of the MLFA brand that included color choices and the scientific development of a meaningful glyph that defined the firm’s mission.
Original imagery creates a personality for the proprietary content in MLFA’s sales collateral while unique icons, charts and graphs and custom copy writing from VFC make the educational process easier.
With specific objectives defined, VFC can create integrated strategic campaigns that include a variety of targeted vehicles. In this case, Mainline Financial Advisors utilized display advertising, direct mail, email blasts, social media, SEO and PPC keyword campaigns to drive potential leads to a custom landing page that captures prospective client information. Creative messaging combined with a thoughtful approach puts the right offer in front of the right pair of eyes.
MLFA is a supporting sponsor of various community and industry events, and outdoor sporting events in particular, are effective promotional venues that build stronger in-house teams. Highly-retained cycling jerseys and apparel extend the brand outside of the 9-5 grind.
The development of all original content including all copy and a user-friendly interface created an excellent resource in the MLFA site that features rotating content and content management..