A startup company that was born after VFC and a long-time client identified a real need… Lot Squad recycles at larger tailgating events. Lot Squad required instant credibility and publicity buzz achieved with an aggressive custom public relations campaign.
Visibility is the key to this green company’s corporate identity while the borrowed icon gives a sense of gravitas and longevity to the startup brand.
Strategic support to promote and grow the Lot Squad effort included street team resources in the form of fliers, pins, posters, banners, tents, vehicles and uniforms.
The Internet presence, public relations campaign and social media effort for Lot Squad combined to increase awareness in a short amount of time while delivering a suite of tools to maintain years of successful marketing.