Competitive international retail distributor of a monstrous line of lacrosse and sports officiating equipment for men, women, boys and girls scholastic, collegiate and professional athletes.
VFC created Laxzilla as the online brand for Lacrosse International when the company’s name was not available as an Internet domain. The name change allowed a compelling personality to define the very popular brand.
Lacrosse International’s annual print catalogs include custom cover treatments, asset organization, product photography, consumer strategies and formatting by category.
Lacrosse International fills a market need with the Official’s Corner offering. VFC develops an annual catalog specifically targeting football and men’s and women’s lacrosse officials.
A diverse range of product photography for Lacrosse International helps VFC position the client by improving manufacturer images and positioning products strategically for the consumer audience.
A schedule of strategic email blasts designed to promote product, boost online sales and enhance store visitation are custom developed, designed and submitted to VFC managed lists.
Complete lacrosse retail e-commerce site, with a multitude of custom selling features and a flexible database of hundreds of products, is accentuated by rotating content and team branded microsites.
Football and lacrosse officials’ client-managed e-commerce site with evolving features includes special functionality, like the ability to hear different whistles online prior to purchasing.