Express Data Systems
Independently-owned and operated comprehensive payroll services company that handles all aspects of payroll operations, taxes and other human resources issues for customers of all sizes.
The rebranding of the twenty-year-old Express Data Systems, allowed VFC to create a monolithic icon that could be utilized throughout the design standard, infused attitude and personality into the revived brand.
VFC injected a sense of excitement into the Express Data Systems’ trade show effort that included high-energy photography, motivational messages and splashes of color that got the payroll processor noticed.
Simple, legible signage effectively leveraging the brand and the brand message as a core competency is achieved by examining the site and presenting options for the client that work most effectively to brand, position and guide customers.
This two-color ad campaign was affordable for the client to run as a series, but effective in positioning the brand and blasting their service messages to a targeted audience of small business owners.
A clean and easily navigable Internet presence with all of the client offerings available up front is accentuated by excellent branding in color and layout, making the Express Data website highly competitive against national chains..