Bella Medspa is the leading provider of professional cosmetic and skin care services with 9 locations in the Greater Philadelphia region.
The objective with Bella Medspa’s identity was to fuse several feelings into one brand that speaks to diverse groups of potential targets. This business needs to communicate a soft and feminine approach to beauty and style while conveying confidence to the consumer as they offer medical-like procedures.
Incorporating new brand elements of color and style, VFC proposed an improved layout, navigation and architecture for Bella Medspa’s Internet presence that promotes core services first and foremost. In this competitive category, Bella Medspa’s site stands out as an organized resource where potential customers can find information quickly leading them to subtle conversion methods.
Interior and exterior office signage at all of Bella Medspa’s locations was evaluated and improved. In some instances, like Philadelphia’s Rittenhouse Square location, the enhancements went beyond signage to interior design that spoke to pedestrian traffic.