Selling a Story
Strategy, Design, Layout and Production
Throughout our nearly 18-year history, VFC has developed dozens of specialized catalogs for our clients. When we say developed, we mean strategically planned using target and competitive analysis and the implementation of a process that sets clients up with a tool for multiple editions. From planning, layout, design and custom illustration to writing, photography and production coordination, each and every VFC-produced catalog is a labor of love.
VFC begins every client project with the development of standards…standards for the brand, for the project’s scope of work. Style guides that act as blueprints for success. When we conceptualize catalog offerings, we present engaging attractive cover treatments that communicate the brand and offering in exciting ways and an interior that showcases an organized set of navigable categories and product—but it all adheres to a set standard. The ultimate goal of a catalog is to sell product and VFC is always focused on the ultimate goal.