Everyone knows that a website makes the first impression for your brand online but, in the real world, a brick and mortar retail establishment’s face or first point of contact with potential customers is a sign. It’s true, a sign is the real face of a retail offering and, beyond way-finding, helps consumers form an immediate opinion about your brand.
For this client, a startup attorney entering a very competitive market, VFC undertook an extreme amount of competitive research and conceptualized several strong directions prior to multiple iterations that fine tuned the final brand. The sturdy glyph is a column composed of equally weighted stokes while showcasing the original P and L identity for Porter Law.
In addition to representative photography that clearly and effectively showcases the client’s product features and benefits, VFC collaborated on a video with Speedsleev to communicate to potential Kickstarter targets that backing this buttoned-up campaign wasn’t just a new-fangled fad, but a smart choice offered by an established brand.
Every communications professional makes mistakes. Errors are an unavoidable part of the communications process and, no matter how careful one is, from time to time a mistake will manifest itself when it’s too late to rectify… like a zit revealed as your prom date rings the doorbell.