Marketing for good
Energizing the message to get people excited about the cause is a VFC specialty. With the Good Samaritan Homeless Shelter’s campaign, human snapshots and case studies give depth and value to the need, and a personality to statistics. VFC also simplified the Shelter’s messaging and developed a streamlined system to promote programs and events, saving them time and money, while improving the effectiveness of the collateral.
An improved website for the Good Samaritan Shelter meant scrapping a verbose Internet presence and evaluating objectives. The Shelter’s main goals are to raise awareness and funds, so VFC positioned content and developed a CMS site that is easy to manage and compliments a strategic email campaign. Check it out, and consider supporting the Good Samaritan Shelter.