Food and drink come together in an iconic, professional restaurant identity
Eat, drink and gather under a beautiful mark
The logo for the new Berks County restaurant, Fork & Ale, is inspired by the well-regarded history that the owners have with craft beer and creative cuisine. The site of the upcoming gastropub was the former home of an auspicious little watering hole dubbed, Tim’s Ugly Mug. Tim’s was a fixture on the roadside and part of the objective with the new identity was to create separation from the old offering and to intimate what type of experience diners are likely to enjoy at the new Fork & Ale. The fork, the goblet, the beer, the type set and the colors all come together to inform interior and exterior appointments while establishing an identity that speaks to a creative, original and quality offering.