The Crop | The 411 on Advertising & Marketing by Virtual Farm Creative

Lucky Lab Case Study

January 20, 2012 – 5:56 pm
In the competitive universe of beer bars and family restaurants, publicans are always attempting to one-up one another in creative ways that consumers appreciate. VFC client Lucky Lab Tavern in Royersford, Pennsylvania, is a 24-tap restaurant and bar that recently opened with VFC branding and marketing support. A full set of detailed standards defining web marketing, print collateral, signage, apparel, and premiums and an ambitious social media campaign makes the Lucky Lab image professional and competitively positioned with the chains that flank them in all directions. COLLATERAL ...

Posted in Uncategorized |

The Crop: Winter 2011

December 23, 2011 – 4:08 pm
The annual product catalog for retail lacrosse distributor, Lacrosse International hits the streets right before Black Friday every year. This year's product showcase featured a streamlined layout and a trendy new cover design that will also be featured on retail apparel. Every year, VFC invents an engaging consumer vehicle that includes compelling photography, layout and composition. VFC strategizes and administers email campaigns within the marketing plans for several clients.Some are more frequent than others, some include more researched and prepared content but none are quite as tasty as the weekly messages we prepare for Majolica, a critically acclaimed chef-owned restaurant in Phoenixville, PA. ...

Posted in advertising, branding, Clients, social media, The Crop |

Virtual Farm Creative Gives Back this Holiday Season

December 19, 2011 – 5:18 pm
THE CROP - FRESH NEWS FROM VFC ...

Posted in holiday, non-profit |

Todd’s 2011 TEDtalk

December 12, 2011 – 2:10 pm
  On July 19, VFC Creative Director Todd Palmer presented a TEDtalk as part TEDxPhoenixville. That's a lot of TEDs - what's it all mean? TED stands for technology, entertainment and design and is a global set of conferences owned by a private non-profit formed to disseminate "ideas worth spreading." Most notably, original TEDtalks are accessible at the popular TED.com. TEDx events are regional versions held all around the world, entirely organized and programmed by small groups of volunteers. ...

Posted in Todd Palmer, VFC NEWS |

Tag Lines: Advertising’s poetry

November 29, 2011 – 4:36 pm
// Cleverly reinforcing brand personality and position There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines. I always have. There are great tag lines with simple, single meanings that are memorable (The Freshmaker – Mentos; Expect more, pay less – Target) but more often, really effective tag lines have a double (A Diamond is forever – DeBeers; Have a break today – Kit Kat) or multiple (Just do it, Nike) meanings. I have always had a few rules when developing tag lines for VFC client brands. One is to avoid the negative. “You don’t want the target audience associating your offering with anything negative even if it’s juxtaposing your brand against a negative alternative,” I often caution. The United Negro College Fund’s, The Mind is a Terrible Thing to Waste, ...

Posted in branding, Clients, copy writing, identity, marketing |

The Crop: Fall 2011

November 18, 2011 – 7:15 pm
    It was a mind blending experience at Phoenixville's TEDx event on September 24, when a mix of compelling performers came together to inspire a crowd of more than three hundred TED enthusiasts at the Colonial Theatre. The MindBlender theme encouraged invited speakers to talk about how their specialty related to the brain, the mind, thinking and thought. This was the second annual TEDxPhoenixville conference, and VFC was the branding, design and promotional sponsor in the first year as well. Although our clients and friends continue to become more educated about this creative, engaging, inspiring day of Technology, Entertainment and Design, we're still repeatedly asked two questions:    What is TED?  TED is a global set of conferences owned by the private non-profit formed to disseminate "ideas worth spreading." Most notably, original TEDtalks are accessible at the popular TED.com. What is TEDx? TEDx events are regional versions held all around the world, entirely organized and programmed by small ...

Posted in advertising, branding, campaigns, Clients, identity, marketing, The Crop |

VFC’s Small Business Package

September 14, 2011 – 6:29 pm
    Corporate Identity 1 Internet Presence 2 Stationery Package 3 Professional Logo Competitive Tag Line Style Standards Brand Assets Domain Registration & Setup Content Development 4 Page Website Search Submission   Business Card Letterhead Envelope 250 of Each 1-Includes concept and three iterations per project. 2 Enhanced web features additional. 3-Includes one lot of each Visit VIRTUALFARM.COM or contact us for additional information today!

Posted in Uncategorized |

The Crop: Late Summer

August 24, 2011 – 7:52 pm
    Getting fans to fund the creation of a permanent memorial to HARRY KALAS, beloved, long time broadcaster of the Philadelphia Phillies — was the challenge posed to VFC nearly two years ago. In November 2009, just a few short, sad months after Harry Kalas called his last game, VFC's creative director, Todd Palmer was contacted by his good friend and college roommate, Lawrence Nowlan. Nowlan asked VFC to join him in a very special project— to forever memorialize Harry Kalas where he should be memorialized… at Citizen's Bank Park. The non-profit group Dear Harry, Inc. was formed and VFC set about branding the mission and promoting the movement with the web, social media and several exciting fundraising events. In short, VFC did whatever was necessary to make the memorial become a reality because we believed two things: Harry Kalas was the greatest baseball broadcaster we had ever known and Lawrence Nowlan was the ...

Posted in advertising, branding, Clients, The Crop, Todd Palmer, VFC NEWS |

VFC helps bring Harry home!

August 9, 2011 – 4:29 pm
      Getting fans to fund the creation of a permanent memorial to Harry Kalas, beloved, long time broadcaster of the Philadelphia Phillies was the challenge posed to VFC nearly two years ago. In November 2009, just a few short, sad months after Harry Kalas called his last game, VFC's creative director, Todd Palmer was contacted by his good friend and college roommate, Lawrence Nowlan. Nowlan asked VFC to join him in a very special project– to forever memorialize Harry Kalas where he should be memorialized… at Citizen's Bank Park. The non-profit group Dear Harry, Inc.was formed and VFC set about branding the mission and promoting the movement with the web, social media and several exciting fundraising events. In short, VFC did whatever was necessary to make the memorial become a reality because we believed two things: Harry Kalas was the greatest baseball broadcaster we had ever known and Lawrence Nowlan was the greatest sculptor we ...

Posted in Uncategorized |

Social Networking

July 20, 2011 – 6:17 pm
Now, you have the same power as national companies spending millions on their Social Networking missions. VFC offers all of the benefits of strategic Social Networking to our clients at three distinctly effective, surprisingly affordable and supremely valuable levels of support:     The basic Social Networking package that gets you started...   Next level Social Networking that gives business a boost...   Professional and competitive ...

Posted in social media |