VFC often works to support projects we’re personally involved in so that the organization can realize savings while utilizing professional and competitive marketing skills and promotional tools. Mountain biking is a new scholastic sport in Pennsylvania and this brand, message, presence and support marketing are evolving as the new team advances.
New product launches that make extraordinary claims must back them up with extraordinary evidence. Clear, informative photography that helps illustrate quality, features and benefits combined in a simple layout communicates value and helps sell the product. The revolutionary, lightweight Speedsleev keeps the cyclist’s essentials handy but out of site.
Manatawny Still Works, the two-year-old craft distillery based in Pottstown, Pennsylvania, will find their premium spirits on the shelves of select state-run liquor stores. The initial launch of MSW offering into Pennsylvania’s Fine Wine and Good Spirits stores includes five spirits released into nineteen stores.
The Good Samaritan Shelter is a Christian ministry that provides safe, comfortable housing and supportive services to men, women, and women with children experiencing homelessness in the greater Phoenixville and Ephrata areas. GSS collaborates with local health and social service agencies to help our guests regain stability in their lives and address the issues surrounding their homelessness.
Pottstown, Pennsylvania, like a lot of towns that boomed up until a certain point in recent history, is looking to bounce back. VFC’s creative director was part of a think tank that brainstormed ideas that could contribute to rebirth or, at the very least, get people excited about the town again.
Some categories are slower than others to modernize and adopt stylized branding. For years machine shops operated with outside salesmen, business cards with raised lettering and handshake deals. In 2015, one progressive group made the deacon to partner with VFC, overhaul their corporate identity and enact a system of engaging new and existing customers.
VFC took the opportunity, while redesigning the Internet presence of corporate cleaning powerhouse–Budget Maintenance, to streamline their 25-year-old corporate identity. The exercise yielded a new style guide, brand standards and a set of organized and effective divisional logos.