VFC Goes Custom

VFC Goes Custom

VFC strategizes, produces prototypes and sources manufacturing for custom marketing solutions.

Konell Insurance Company

Konell Insurance Company

When VFC started working with our friend and neighbor, insurance broker Chris Konell, we created a brand that included a logo, tagline and alternative web address, all of which created the basis for a unique personality. Friendly icons and an original color palette has helped Konell Insurance develop a memorable brand position and this latest iteration of the website featuring back end content management and an integrated blog is no exception.

Big Brand Impressions for Small Business

Big Brand Impressions for Small Business

Make your brand’s presence powerful and consistent with VFC promotions.

Serving up Hope

Serving up Hope

For more than ten years, the Good Samaritan Shelter’s largest fundraising effort has been an annual event that that brings the community together like no other. Taste of Phoenixville invites all of the best restaurants in Northern Chester County to contribute to something that will improve the community in which they operate their business.

We love craft cans

We love craft cans

This month VFC sent three new beer cans into production and, as more and more craft breweries discover the value of cans over bottles, we expect to do more… perhaps the most compelling design is coming in May, 2013.

What’s new at VFC?

What’s new at VFC?

Three nice sites launched in March… more on the way in April!

VFC’s Five Rs for Brand Management

VFC’s Five Rs for Brand Management

The earliest educators simplified their goal with discipline-deprecating humor that really got to the core of the matter and was easy for generations of students, parents and teachers to laugh at and remember. The three Rs were essentially what school was always all about and, even though art, music and fitness are occasional electives, reading, riting and rithmetic have always been the core of the educational mission.

Feelin’ Rejected

Feelin’ Rejected

When you boil it down, we like to say that…
VFC works hard to understand our clients’ businesses and their offerings and we help them to effectively and professionally communicate their mission and value to various audiences with different motivations to ultimately reach specific objectives like increased exposure, visitation and sales.

GRAMMAR TIME: Affect vs. Effect

GRAMMAR TIME: Affect vs. Effect

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else— like say, the Bacon Sundae. All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.

GRAMMAR TIME: Lose vs. Loose

GRAMMAR TIME: Lose vs. Loose

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else— like say, the Bacon Sundae. All too common English language faux pas are long nails slowly moving down the slate blackboard of the World Wide Web. They have become more unnerving as they become more ubiquitous, and dare we say it—more acceptable—contributing to the overall dearth of intelligence on the Internet and the general, but rapidly progressing, decline of human civilization.

There are a lot of things wrong with this statement but, perhaps most importantly, it’s the dismissal of a proven medium based upon some negative past experiences that the client had.