Tag Lines: Advertising’s poetry

Tag Lines: Advertising’s poetry

There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines, I always have.

Big Branding for Small Business

Big Branding for Small Business

VFC makes your business competitive, create and professional. We believe that businesses like yours are what really drives the economy. Small businesses should have the same opportunities of excellent, consistent branding, marketing and advertising as the fortunate few!

Signage

Signage

Everyone knows that a website makes the first impression for your brand online but, in the real world, a brick and mortar retail establishment’s face or first point of contact with potential customers is a sign. It’s true, a sign is the real face of a retail offering and, beyond way-finding, helps consumers form an immediate opinion about your brand.

Annual Reporting

Annual Reporting

VFC has always prided ourselves on looking at an annual report as a marketing vehicle where creativity and messaging enhances data and presenting the brand personality helps the reader to understand more than the bottom line.

Expert Cataloging

Expert Cataloging

From planning, layout, design and custom illustration to writing, photography and production coordination, each and every VFC-produced catalog is a labor of love.

Veracity’s tipping point

Veracity’s tipping point

Every communications professional makes mistakes. Errors are an unavoidable part of the communications process and, no matter how careful one is, from time to time a mistake will manifest itself when it’s too late to rectify… like a zit revealed as your prom date rings the doorbell.

GRAMMAR TIME: Alot vs A lot

GRAMMAR TIME: Alot vs A lot

One advertising agency’s heroic attempt to rid the Internet of an overwhelming number of errors that are as likely signifying the end of days as anything else—say, that bacon-flavored milkshake or intelligence shattering reality TV.

Hey, we’re not graphic designers!

Hey, we’re not graphic designers!

At least once a day we’re introduced, praised or otherwise mentioned as a client’s “graphic designer.” In every single client relationship VFC brings more to the table than design and although VFC excels in graphic design, our capabilities are abundantly greater and range to include:

LGBT Equality Alliance

LGBT Equality Alliance

So many LGBT identities employ rainbow themes, it was our intent to get noticed in that sea of color with shades of a hue that can be considered masculine or feminine with hard edges that represent individual identities and overlapping that connotes community.

Character Development

Character Development

Strategic development of an iconic character can make a boring brand fun and create a sense of personality necessary to secure a unique position.