It’s Not OK to Send Email This Way!

It’s Not OK to Send Email This Way!

Email consumes SO MUCH of our work life now, it would be helpful and more productive if we all learned to email smarter!

Sometimes Rejects are Still Awesome

Sometimes Rejects are Still Awesome

When you boil it down, there are two rejected concepts for every selected direction.

Feeling Positive in Pottstown

Feeling Positive in Pottstown

“Beautiful things happen when you distance yourself from negativity.” Ignore the passersby and focus on your mission to succeed.

Marketing vs. Sales

Marketing vs. Sales

Admittedly, VFC is a small agency with small clients. Most of our clients are owner-operated and don’t enjoy the luxury of a board of directors to inject oversight or, in most cases, even an internal marketing department or director.

B2B vs. B2C

B2B vs. B2C

B2B (business-to-business) marketing is marketing of products or services to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. In contrast, consumer marketing employs messaging that markets directly to the end user. So what’s the difference?

Tag Lines: Advertising’s poetry

Tag Lines: Advertising’s poetry

There is something in my brain that is extremely attracted to the lowest common denominator of all possible phrases that still cleverly and creatively describes a product or a company. I love tag lines, I always have.

Big Branding for Small Business

Big Branding for Small Business

VFC makes your business competitive, create and professional. We believe that businesses like yours are what really drives the economy. Small businesses should have the same opportunities of excellent, consistent branding, marketing and advertising as the fortunate few!

Signage

Signage

Everyone knows that a website makes the first impression for your brand online but, in the real world, a brick and mortar retail establishment’s face or first point of contact with potential customers is a sign. It’s true, a sign is the real face of a retail offering and, beyond way-finding, helps consumers form an immediate opinion about your brand.

Annual Reporting

Annual Reporting

VFC has always prided ourselves on looking at an annual report as a marketing vehicle where creativity and messaging enhances data and presenting the brand personality helps the reader to understand more than the bottom line.

Expert Cataloging

Expert Cataloging

From planning, layout, design and custom illustration to writing, photography and production coordination, each and every VFC-produced catalog is a labor of love.