An existing offering for more than forty years, Stainless Plate Products specializes in cutting and fabricating parts from huge sheets of thick stainless steel. VFC modernized the corporate identity with streamlined typography that says manufacturing while developing a glyph that illustrates the relationship between customer and service and represents the products that SPP makes from stainless steel plate.
Although we admire powerful advertising in all of its incarnations, VFC realized more than 15 years ago, that we’re not developing super bowl ads for our roster of clients. Mostly B to B clients with a defined geographic universe, VFC clients’ potential customers have a narrow bandwidth and effective messaging is a clever combination of an eye catching hook and a quick explanation of value and benefit.
Two delicious businesses… the same, but different.
The Wooden Spoon Bakery & Café and Julie Zlogar Catering already have a devoted clientele. What Chef Zlogar lacked was a cohesive brand that identified her two businesses in a way that captured the experience of eating her very special food.
In the competitive universe of beer bars and family restaurants, publicans are always attempting to one-up one another in creative ways that consumers appreciate. VFC client Lucky Lab Tavern in Royersford, Pennsylvania, is a 24-tap restaurant and bar that recently opened with VFC branding and marketing support.
Sometimes small, owner-operated organizations with the willingness to be creative allow for the most dynamic execution. When stakeholders have a vision that their brand can be as excellent as their offering and they make the commitment to work with VFC, amazing things can happen!In this case a little service station—long heralded for their excellent, honest service—makes the move to upgrade their brand with consistent, professional, competitive branding that improved everything from roadside presentation to web and social media efforts.
When a longtime client recognized the need to recycle in the parking lots around South Philadelphia’s Sports Complex, VFC partnered with them to develop a new company that could address the issue.
“We had to act fast to bring the solution to the Philadelphia Eagles, who were already one game into their season,” says VFC Creative Director Todd Palmer. “Inside of a week, VFC had named the company, developed a mission, positioning statement, website and collateral.”
Lot Squad– Your tailgate recycling team, was born in September, 2011 and has collected nearly 40 tons of recyclable materials from tailgaters that would have otherwise wound up in landfills.
This is the first year that Laxzilla has mad a conscious effort to not include the entire inventory but, instead, to showcase featured and new product more desirably and proactively promote the wider selection available on their VFC developed web site!