New product launches that make extraordinary claims must back them up with extraordinary evidence. Clear, informative photography that helps illustrate quality, features and benefits combined in a simple layout communicates value and helps sell the product. The revolutionary, lightweight Speedsleev keeps the cyclist’s essentials handy but out of site.
Some categories are slower than others to modernize and adopt stylized branding. For years machine shops operated with outside salesmen, business cards with raised lettering and handshake deals. In 2015, one progressive group made the deacon to partner with VFC, overhaul their corporate identity and enact a system of engaging new and existing customers.
VFC took the opportunity, while redesigning the Internet presence of corporate cleaning powerhouse–Budget Maintenance, to streamline their 25-year-old corporate identity. The exercise yielded a new style guide, brand standards and a set of organized and effective divisional logos.
One of the region’s very best bicycle shops, Bikesport– as famous for their deep knowledge-dropping wrenches as they are their vast product offering across all levels of cycle– is ticking off 25 years in business this year. To celebrate the Montgomery County retailer commissioned VFC to develop a special anniversary identity that could morph into a strong new brand after the confetti was swept up. The results for both efforts are subtle and sophisticated, original, professional and memorable.
New product releases come in all flavors, but Virtual Farm Creative (VFC) always attempts to nuance every possible bit of juice from the first squeeze because, face it, as soon a the product hits the market it’s no longer new. The most successful launch campaigns possess an equal measure of creativity, reach and legs.
An existing offering for more than forty years, Stainless Plate Products specializes in cutting and fabricating parts from huge sheets of thick stainless steel. VFC modernized the corporate identity with streamlined typography that says manufacturing while developing a glyph that illustrates the relationship between customer and service and represents the products that SPP makes from stainless steel plate.